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Format example of p.large.
Format example of p.small.
This is an example of an inline link that you can click on. This is an example of a really long link that will wrap to the second line and still has a correct underline.
Below are shortcodes to make buttons on your site. The “title” sets the text of the button, the “link” is the url that the button links to, the “type” sets the color or style of the button, and “new” will open the button in a new tab if set to “yes”.
Green Button (new tab) Brown Button (same tab) Text Button White ButtonButton Modifiers
Add “new”, “download”, “prev”, and/or “next” to the type to modify any of the base styles listed above. The modifiers, “new” and “download” add a new tab icon or a download icon on a button. Please note, the new tab icon will also automatically be added if the button opens in a new tab (i.e. new=”yes”). Similarly, adding new to the “type” is also a shortcut to have the button open in a new tab. Meaning you do not need to add new=”yes”. There is no harm if you add both the new type and the new=”yes” attribute.
Green Download Green New Green Prev Green Next
Text Download Text New Text Prev Text Next
This is an example of a bulleted list.
- Bullet #1
- Bullet #2
- Bullet #3
This is an example of a numbered list.
- Numbered #1
- Numbered #2
- Numbered #3
You can also use a horizontal line to visually divide content sections. The element can be selected from the bar above.
Images are added by selecting the “Add Media” button from above and selecting your preferred image. To style the image click on the image you have added. Click the little pencil “Edit” button. Under “Display Settings” you have alignment options and size options. Sometimes the image will com in small or blurry, change it to a larger size to fix this issue.

Videos can be added by pasting a link from Vimeo, YouTube, etc in the editor.
Block quotes can be added by clicking the quotation mark in the above style toolbar (when in the WordPress editor).
This is an example of a quote or a callout section.
Author Name, Some Expert
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
L/R Image + Content H2/H3
Conservation finance connects the work of protecting and stewarding land and water with the funding needed to make that work possible. CFN helps practitioners understand funding tools, bridge sector gaps, and apply practical strategies that move projects forward.
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Conservation finance connects the work of protecting and stewarding land and water with the funding needed to make that work possible. CFN helps practitioners understand funding tools, bridge sector gaps, and apply practical strategies that move projects forward.
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Optional description.
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Conservation finance connects the work of protecting and stewarding land and water with the funding needed to make that work possible. CFN helps practitioners understand funding tools, bridge sector gaps, and apply practical strategies that move projects forward.
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One-on-one or small-group support to help you navigate complex funding and finance challenges. One-on-one or small-group support to help you navigate complex funding and finance challenges.
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Alyssa is the Project & Operations Manager at The Conservation Finance Network, where she leads the organization’s business objectives. She has previously worked for the Wisconsin Policy Forum, a nonprofit, nonpartisan policy research think tank. There she helped facilitate the organization’s research on important state-wide issues facing Wisconsinites, including conservation efforts and government finance. With a Masters of Science in Nonprofit Management & Leadership and over a decade of experience in the industry, Alyssa is dedicated to stewarding the work of nonprofit organizations.
Brad Gentry is the F.K. Weyerhaeuser Professor in the Practice at the Yale Schools of the Environment and Management, Senior Associate Dean for Professional Practice at the Yale School of the Environment, and a faculty Director of the Yale Center for Business and the Environment. Trained as a biologist and a lawyer, his work focuses on strengthening the links between investment and improved environmental performance, with a particular focus on increasing investment in natural areas. He has worked on land, water, energy, industrial and other projects in over 40 countries for private, public and not-for-profit organizations. He holds a BA from Swarthmore College and a JD from Harvard Law School.
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Blog/News Highlight
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Schedule a 30-minute conversation with CFN. We’re here to help you navigate funding strategies, connect with experts, and explore practical next steps.